Sort of under the radar, Ghost have been involved in an intense bidding war. You would think the anonymous occult rockers would sign with a label more suitable to their demographic, like Metal Blade or Roadrunner Records, but the band decided to sign to Seven Four Entertainment. Most of you have never even heard of Seven Four Entertainment, and that is because Ghost is the first band to sign to the label run by former Warner Bros. executive Tom Whalley.
According to our pals at MetalSucks, the word on the street is the band got a pretty hefty advance of $750,000. This also brings up the question: what if the second Ghost album doesn't recoup all that money?
The Swedish rockers would definitely have to find another label, as major labels aren't really giving any slack to metal bands, especially after an album bombs. Then again, with this much investment in the band, and being the first signee, I'm sure all hands will be on deck to ensure the money will be repaid.
Do you think the move to Seven Four Ent. is a good one? Or should Ghost have found solace at a metal label like Metal Blade, who licensed and distributed their debut Opus Eponymous in the States?