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Metal In The Mainstream

Hmm, That New KANYE WEST Logo Looks Familiar, Doesn't It?

Kanye West co-opting metal culture?

Kanye West co-opting metal culture?

Yesterday, Kanye West took over the media conversation. He rented out Madison Square Garden to unveil his new Yeezy fashion line as well as hold a listening party for his new album, The Life of Pablo, which was watched on livestream by a reported 20 million people.

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But even more interesting is Kanye's latest design for his "Yeesus" logo, and how it borrows from metal culture, namely the Metallica logo.

Rock Feed were the first to point it out, and this isn't the first time a Kanye piece of art is compared to metal. His last album's artwork looks virtually identical to a Christian Mistress album cover. West, or perhaps his stylists, have been dipping their toe in metal culture for the last few years. West was seen wearing the gaudiest "heavy metal"-inspired sweatpants in existence a few years ago, and was spotted in a vintage (read: overpriced) Megadeth tee last year. Maybe he got the inspiration for this new logo from  his wife, Kim Kardashian, who has been spotted wearing a very rare vintage Metallica shirt.

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