So apparently, instead of taking the traditional route and advertising on TV, billboards, etc, Scion has decided to host music festivals instead as a means of promoting their brand. Strange? I thought so too, until I saw the lineup for their "Rock Fest." Holy mother of fuck, I don't care WHAT they're selling – any company that brings together the likes of NEUROSIS, HARVEY MILK, NACHTMYSTIUM, WOLVES IN THE THRONE ROOM, KRALLICE, ZOROASTER, and SALOME (for FREE) is a-okay by me.
According to their official site, the Scion Rock Fest will take place on Saturday, February 28th at the Masquerade in Atlanta, Georgia. The show will go from noon until midnight and attendees must be at least 18 years old. Tickets are, apparently, free; no word yet on how one will be able to go about getting one's grubby paws on one of these golden tickets (though our brodudes over at MetalSucks.net will be giving some away to a few lucky readers).
THE LINEUP (read 'em and weep!):
HIGH ON FIRE
WOLVES IN THE THRONE ROOM
A STORM OF LIGHT
With, apparently, more to come, if their website is to be believed. I don't know about you, but as soon as I saw this confirmed, I hopped online and booked a flight for Hotlanta. Honestly? If you have any of your wits, limbs, or available personal days left, you're a sucker if you don't do the same.