Black Label Society and Ozzy Osbourne guitarist has been sporting his signature Les Paul with the bullseye for years now. The guitar has become synonymous with Wylde's brand, though it was never supposed to have that bullseye design.
Wylde tells Jude Gold that the guitar was supposed to have a swirl design akin to Alfred Hitchcock's Vertigo film poster, but the paint job came out wrong and he didn't have time to get it redone.
"It was actually supposed to be a vertigo, like from the Hitchcock movie 'Vertigo.' That's what it was supposed to be, but then the buddy Max, he ended up painting the bullseye on it and I had a photoshoot that day and the rest is history."
Wylde eventually had quite a few versions of the guitar done, which included the swirl design he originally wanted. Realistically though, the bullseye guitar seems to have become iconic over the years, so it seems safe to assume that this was just a happy accident.