The live event economy has changed for the immediate future in the wake of the ongoing pandemic. Live Nation is renegotiating contracts with artists, and hoping to be fully back by summer 2021. Many independent venues are struggling to survive. Everything from hazmat suits to empty seats to disinfectant mist stations have been suggested. Now, one promoter is taking it to the next step and just building a venue that follows social distancing guidelines.
Kerrang! reports that a new 2,500 person capacity venue is being built in Newcastle, England. The Virgin Money Unity Arena, a render of which can be seen above, is set to open this August and will host live music, DJ sets, comedy and family entertainment. Food and drink orders will come to patrons directly at their seats, which will be split into fan pods.
Fans arrive by car, and will be kept two meters apart. There will be a one-way system for toilets and hand sanitizers everywhere.
Managing director Steve Davis says “We can’t be without music during these times so our only thought has been how can we bring music back to the British public safely and responsibly. We have been hosting loads of live sessions and DJ sets across our social media, supporting local artists and raising money for the NHS. Now, we’re taking it one step further as the UK slowly comes out of lockdown.”
"Several high profile artists" are expected to be announced on Tuesday, July 7th.
Would you go to a venue like this? Surely, it's a better experience than the attempts at drive-in concerts.