How cool is it to see a metal band you love being featured in an ad for something like Dr. Pepper? Well, now Every Time I Die are that cool.
Outside the marketing for Dr. Pepper, it's really cool to see a touring musician like Williams tell his determined story to a super huge audience through a widely-viewed medium. Williams makes it interesting and he doesn't make the product tie-in awkward or anything; it's all genuine. Go marketing! Maybe we'll see guys like Dillinger Escape Plan marketing Taco Bell or something next? I'm down with it.