Trent Reznor understands technology. We are currently living in a renaissance for information distribution. Everything is moving so fast, and Reznor is hoping to get on the train. In a recent profile in the New Yorker, he revealed he is working with the Beats by Dre company on launching a new music service called Daisy.
Unfortunately, the New Yorker piece is behind a pay wall but SPIN has pulled the pertinant info:
Reznor told the New Yorker's Alec Wilkinson the project is a music-streaming service that differs from Spotify and Pandora by adding a human element to song suggestions. With a working name of Daisy, the service is planned for an early-2013 rollout.
Reznor memorably compares Spotify to the Internet before Google, with plenty of content but no reliable way of searching through it. "'Here's 16 million licensed pieces of music,' they've said, but you're not stumbling into anything," Reznor told Wilkinson. "What's missing is a system that adds a layer of intelligent curation … As great as it is to have all this information bombarding you, there's a real value in trusted filters. It's like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered."
While Spotify certainly has room for improvement, it should be interesting to see how this service differs. Also, at what point will there be too many services for people to keep up with? Either way, I feel Reznor knows what "works" and would not put his name on something subpar.
In the interview, Reznor also reveals that a NIN greatest hits collection is due via Interscope next year and will feature two new songs. That'd be the perfect time to hit the road again, don't you think?
