Ouch! Bring Me The Horizon may be really feeling their new sounds, but their fans were not.
The band's latest album, amo, got mixed reviews. We gave it a 7.5, and our reviewer, Leon, noted it's a good album to fuck to. But, I guess longtime fans found it was just a bit too poppy for them.
The album sold moved 16,000 units, to come in at number 14 on the Billboard Top 200, which is a pretty respectable feat for a rock band in 2019.
However, their last album, 2015’s That the Spirit, sold 62,000 copies – so that means a 75% crash and burn from their first week sales four years ago.
Certainly, with the record industry the way it is, a small dip is expected as album sales wain and streaming becomes king – but 75% is cause for alarm. It follows almost the same pattern as another band who experimented with their sound, Suicide Silence – who experienced a 70% dip themselves.
Ultimately, I doubt Bring Me The Horizon are going to sweat it – they are proud of their album and the sound they are cultivating and I'm sure they knew they would lose some fans along the way. Their management and label might not feel so optimistic. At least the band's touring is seemingly doing well.