Sometimes a good idea is worth capitalizing on. A few weeks ago, Tom Morello posted a photo of himself and his 96 year old mother, who was holding a Black Lives Matter sign. It was adorable, but all people could talk about is where Morello got the t-shirt he was wearing.
The shirt read "Black Lives Matter" styled in the legendary Black Sabbath Masters of Reality font. The original parody design was created as a fundraiser, but then multiple copycats popped up capitalizing on the moment. Geezer Butler even commented "Nice shirt & nice sentiment & awesome mum."
Black Sabbath could've decided to send a cease and desist, but instead, they have decided to join in the protest. They have released their own limited edition version of the design, with 100% of the net proceeds going to the Black Lives Matter global network foundation.
The shirts are available for pre-order for $25 at this location and will be shipped around July 14, 2020.
100% of the proceeds to Black Lives Matter #BlackLivesMatter blacksabbathapparelshop.com/products/black-lives-matter-t-shirt
Posted by Black Sabbath on Tuesday, June 16, 2020
