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Marketing Genius

Fake Guitars Dropped Into a Real Volcano

The above video is a great example of viral marketing. You should probably watch it before reading the rest of this entry. As I began watching this, I thought, hey, that's a lot of guitars. And a plane? Damn, these kids have a lot of free time on their hands. Then, I started thinking: where the hell did they get the money for this? Flying planes isn't cheap. And, then the video ended and it all made sense. This intriguing clip was just a giant ad for 6-string video game peripherals. That's right, a guitar compatible with Rock Band and Guitar Hero that has actual strings. If this is something that excites you, visit their official site.

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