Bring Me The Horizon's stream of power rock songs continues with their new single, "Obey" which premiered today. The band collaborated with fellow British artist Yungblud on the track, released as a single through Columbia Records.
The music video was directed by Oli Sykes himself and shows Oly and Yungblood battle each other as robots.
According to the press release, "Obey" is a soaring ode about how, as a society, oppression has been so normalized in our DNA that we can't even see it anymore. Oli says: "We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don't even want to think about. They tell us how to live with a smile on their face, like shit ain't fucked up, inform us of tragic statistics like it's nothing… it's a weird world."
Yungblud adds: "We are being told to conform to a completely outdated idea that we don't relate to or even understand. They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker. Robots follow robots, because they feel nothing at all. But what they don't realize is that to us, to be different is to be free, and a world of fucking love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey."