Sahg is now streaming their extremely heavy metal new single "Fall Into The Fire" off the coming record Born Demon, due out October 21. Pre-orders are available here. "'Fall Into the Fire' is one of the tracks that really states what the new album is about. This is heavy metal in its purest form," said frontman Olav Iversen.
"After Sahg became a three-piece, we started focusing on writing simpler songs. We wanted to go back to the core and rediscover the essence of our heavy metal origin. On the previous couple of albums, we had written more complex and progressive material, but we'd had enough of that. I remember thinking, 'How can we make a Sahg song that hits the headbanger in people in the simplest way?' This is what came out. The simple opening riff is the backbone of 'Fall Into the Fire.' The chorus was taken from a song we had written some time before, that was otherwise heading in the wrong direction. But the unpretentious catchiness of the chorus fit perfectly with the new riff.
The vocal line came instinctively along with the riff, and is equally instant and to the point. The first words that rolled off my tongue when we jammed the song, were 'You scored the Devil's daughter,' which led me on to writing a lyric about someone who hooks up with a charming young lady out on the town one night. One thing leads to another, and after waking up the next day you realize you have spent the night with the actual Devil's daughter. Pretty bad news, of course, because you have given the Devil and his daughter exactly what they were after – the perfect occasion to drag you to hell and torture you in the most horrible ways, for all eternity. Turn it down from eleven to seven, and I'm sure many can relate. It's a song about getting into trouble, basically. The kind you can't get out of.