UK rock outfit Muse already have a lot of success under their belt, but now they can add this to their list of accomplishments: an NFT album that will qualify for the English and Australian album charts.
Their new LP, Will of the People, which is due August 26, will be available as an NFT-edition which will be sold by the cryptocurrency platform Serenade. While NFT's were technically approved for charts a while back by the UK's Official Charts Company (OCC), this marks the first time that a vendor has been given the green light as a chart-returning digital vendor.
About the approval, OCC CEO Martin Talbot said, "There has been loads of noise about NFTs being the future of music, the future of entertainment, the future of ownership. It's great this is becoming a reality." Meanwhile, Serenade CEO Max Shand noted that "What a fan wants is something simple and understandable but that gives them a sense of proximity to an artist and a sense of recognition from other fans."
In what may be a telling anecdote to the news of the approval is Serenade's assurance that fans will not already need a crypto wallet to purchase the album. Instead, a digital wallet will be created at the point of purchase, which the NFT will then be delivered to.
The Will of the People NFT will be limited to 1000 copies, and will cost you about $25 USD. For more information on how to purchase, you can visit the Serenade site here.
Muse just dropped their very heavy new single, "Kill Or Be Killed," from the forthcoming Will of the People LP, which will be available in all traditional non-NFT formats. A pre-order/pre-save is available now, just visit here to get yours.
About the track, Muse frontman Matt Bellamy said, "'Kill Or Be Killed' is Muse at their heaviest! We wanted to update our hard rock sound on this album and with 'Kill Or Be Killed' we found a modern metal sound featuring double bass drum action and even a death growl. Lyrically the song takes influence from my favourite Paul McCartney song 'Live And Let Die', a dark take on how life's adversity can sometimes bring out the worst human instincts to survival at any costs.