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BRING ME THE HORIZON Begin Viral Promotion For New Album, We Think?

Some astute Bring Me The Horizon fans in the UK noticed a new billboard that had gone up in London that contained logos similar to those BMTH have used in the past for marketing.

The billboard asks "Do you want to start a cult with me?" and offers a phone number to call.

When fans call the number, they are greeted with this message:  "Welcome to Mantra. Daniel speaking. Could I take your earth name please?" There is a brief pause until you hear the voice again saying "Your journey with Mantra begins now and I'm pleased to be able to share the begin of your enlightenment. with…"

There is erratic shouting, gun shots and then a clip of music, presumably new Bring Me The Horizon music.

There is a website as well: joinmantra.org, which teases that we may all be saved,  "But these things too have answers And all we can tell you now is that you can be free. But first, we must piss you off. Salvation will return. 21 August 2018."

I guess that means we're getting a new song in 11 days.

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