Legally!
Alice In Chains has teamed up with BitTorrent Bundle for the video premiere of their song "Phantom Limb," from the 2013 record The Devil Put the Dinosaurs Here. Go snag the torrent right here, which includes the 7-minute video shot by Roboshobo (Mastodon, Metallica), notes from the director and even exclusive access to sweet Alice In Chains merchandise!
It's interesting the band chose to do things this way, but they're certainly not the first. Earlier in the year artist Moby did the same thing with a lot of his music through BitTorrent Bundle and it seems to have gone over really well. If anything, this is a testament to just how big Alice In Chains really is. Why do they need to post their videos for you to see? They'll put it up for download along with a bunch of cool stuff and watch the hits roll in fast. Plus, in the ever-changing landscape of the music industry, new ways to get attention is the name of the game.
