It seems like mask culture is not going to go away for the near future, and some companies are really trying to step their game up, making the mask the ultimate fashion accessory. But are the newly announced "xupermasks" a step to far?
Honeywell has combined with Black Eyed Peas frontman will.i.am for this "$299 tech-imbued face mask" that looks straight from the future.
Here's how Engadget describes the item:
Created in partnership with Hollywood costume designer Jose Fernandez — who was also behind SpaceX's spacesuits — the "Xupermask" comes equipped with dual three-speed fans and HEPA filters, which we've also seen on LG's wearable air purifier. Wearing his audiophile hat, Will.i.am has also added wireless earphones (that resemble his circular Buttons earbuds) featuring active noise cancellation, a microphone and Bluetooth 5.0 connectivity.
What's crazy is these are the second "smart masks" on the market. Razer has introduced their own line of overpriced smart masks.
The xupermask goes on sale April 8th in North America and Europe at this website. The masks will be available in two colors (black and white) and two sizes.