Metallica has launched a guitar-shaped ice cream bar in collaboration with low-sugar dessert company Enlightened. The limited-edition bar is shaped like James Hetfield's ESP Truckster guitar and is made with vanilla ice cream and a dark chocolate coating.
The ice cream bar is available in boxes of four for $6.99 and is being sold at selected retailers nationwide. A portion of the proceeds from sales will support local food banks.
The partnership between the ice cream company and Metallica's All Within My Hands foundation (AWMH), is also offering a sweepstake for an autographed ESP ‘AWMH’ guitar, signed in silver sharpie by all of Metallica members. Click here to join in on the sweepstakes.
"We're excited to partner with Enlightened to create this unique ice cream bar that celebrates our love of music and our commitment to helping others," said Metallica drummer Lars Ulrich. "We hope that fans will enjoy the delicious taste of this bar while also supporting a great cause."
Michael Shoretz, CEO and founder of Enlightened, also expressed his thoughts over the partnership: "We are thrilled to be partnering with AWMH to create a product that not only brings joy to taste buds but also helps to make a positive impact on the lives of individuals facing food insecurity, a mission we have supported through our company history. By enjoying this delicious treat, consumers can join us in making a difference, one delicious bite at a time."
Metallica is known for their philanthropic work. In addition to All Within My Hands, the band has also supported a number of other charities, including the American Red Cross and the World Food Program.