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Record Sales

AVENGED SEVENFOLD's The Stage Sales See 78% Drop In Week 2

M. Shadows can't be too surprised.

M. Shadows can't be too surprised.

In what has become a hot-button issue, the second week numbers for Avenged Sevenfold's surprise release, The Stage, have been released, and they are nothing to praise.

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Over the weekend, frontman M. Shadows took to social media to blast the media for labeling the new album a disappointment. Except, this site never labeled the album itself a disappointment (we gave it a 10/10 review), we said that the first week sales would be considered a disappointment, because they were half that of their previous release, Hail to the King.  In an interview, last week, Shadows seemed to think that the album wouldn't suffer the typical 80% drop in week two saying:

“We also take a longer-term view. The average album following a three-month release model typically sees sales drop as much as 80% for the second week. We expect some drop off, too… but we also expect our album sales to continue over a longer period of time."

Well, some more disappointment for the suits at Avenged Sevenfold's new record label. While the album did not see a 80% drop in sales, it was damn near close.

In week two, Avenged Sevenfold's The Stage sold 16,000 copies – which is a 78% drop from the 72,000 copies the album sold in week one.

For comparison's sake, Hail to the King in 2013 sold 42,000 in week two, which was a 74% drop from their first week sales of 159,000.

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Any way you slice it, from a strictly business perspective, this is disappointing, and proves that the band's experiment of a live release didn't result in the same type of sales as a traditional release. It is in no way an indication of the content on the album, simply a business matter.

[Huge thanks to Ryan Downey for pulling the numbers]

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