Congratualtions to Soundgarden for finally cashing in and being the lead single on a mega summer blockbuster superhero flick. Their new video for the track "Live to Rise," their first new song in forever, serves as a giant advertisement for the Avengers movie which comes out this weekend (well, tonight at midnight for the superdorks). I'm looking forward to the movie and I have done a pretty good job at avoiding trailers and overall spoilers, but then I started watching this video. I had to turn it off because I already felt it was revealing too much. If you don't care, watch above!
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"He did the part, and I was like, ‘Whew! I’ll play on the next part.’”
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"We didn't think it was grunge — that became some marketing thing."
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"Nobody cares as much as you think they do. They want you like that. They don't mind."
