Lemmy Kilmister, vocalist, father… milk spokesperson? Finnish milk company Valio shot footage with the Motorhead frontman just weeks prior to his death, while Motorhead were on their European tour. The agency behind the ad explained to The Guardian how the ad came about:
“We were in the middle of post-production when the news about Lemmy broke. We discussed not airing the ad, but we had footage that was not part of the original script which crystallised Lemmy’s spirit, so we agreed to change it and make a tribute.
“We are profoundly grateful to have worked with him, and that Lemmy’s management feel good about the result.”
While it's a bit sad to see Lemmy in this frail state, the last sentence and that smile make it all worth it. We'll miss you, Lem!
