I am not 100% positive, but I'm pretty sure that Thy Art Is Murder recorded their new music video on an iPhone in portrait mode. Either that, or this music video is one big troll. Actually, they did intend it to be phone friendly. Here's what Andy Marsh had to say:
“‘New Gods‘ is interwoven in theme with the song ‘Chemical Christ‘, discussing the idea of mental health and modern inventions’ intervention with a natural state of consciousness. The idea that social media is one of the major driving forces of increasing levels of depression in the western world was fascinating to us, and we thought what better way to use the platform ironically to discuss these ideas than by using an aspect ratio designed specifically for it.
We hope you watch the clip and then put your phone down, life is better through the eye of the beholder than the lens of an algorithm.”
