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SUMO CYCO Drops Another Insane Music Video & Single, "Bad News"

Music Videos

SUMO CYCO Drops Another Insane Music Video & Single, "Bad News"

This band is killing it with the music videos lately.

I'm not sure which is more entertaining at this point – the new Sumo Cyco singles or the accompanying videos. This time around the band leans heavy into rap rock with their new single "Bad News", which of course is off their upcoming album Initiation out this Friday, May 7.

"I'm sure many people can relate to feeling like everyday is 'Bad News' over and over again," said vocalist Skye "Sever" Sweetnam. "There was a point in 2020 when I was so glued to the news and current events it felt like my personal identity was fading away into an abyss and replaced with a scrolling, media consuming robot. It made me miserable, but I felt like I had a responsibility to know what was going on. It took me a while to peel myself away from the constant barrage of negativity and find a balance."

"The music video was really fun to film. I'm so lucky to have band members who are willing to get pretty weird with me. Once the make-up and prosthetics were on, the guys and I came to life as our Cyco Terrornaut family. I included some obnoxious color combos that almost make you question your sanity when you watch the video."

Pre-orders are available here.

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