Protest The Hero released a music video for their ode to Newfoundland off their fourth studio album, Volition. Commenting on the video, guitarist Luke Hoskin says:
"Making this video came in two parts.
"Originally, the plan was to film an 'Island Tour.' We pestered our friend/promoter Johnny to book us as many shows on the island as possible. Begrudgingly, he dug us up two additional shows to the typical BIG St. John's date. We hauled everything we could in two small minivans, and a gaggle of our wonderful NFLD friends tagged along in a couple separate vehicles. It felt more like a carnival than a tour — our motorcade invading gas stations and rest stops along the way. It wouldn't have been the same without all those familiar faces there to help us at every step."
He continues: "When we were done though, it felt like something was missing… Since the original idea was to film the tour and make the 'mist' video from all that footage, our job was done, right? We were close, but we felt like we had left out the most beautiful part of the island — the island itself! So we returned. And we made sure to capture some of our favorite spots in the St. John's area. As expected, we were welcomed with open arms and the unbridled enthusiasm we had come to expect from this place.
"It was an amazing feeling to make a video for the song about the place you love the most. It was even more amazing to fall further in love while shooting. I am constantly reminded of the friendships we have made there, and am ever thankful for the reception we have experienced. There is something truly magnetic about this place — don't go unless you plan on returning many times."