LO! Release Visually Striking Video For Their Ripper "As Fools Ripen"
Australia's LO! are always on the forefront of visual elements that accompany their brand of intensely intellectual jams. Their latest visual masterpiece, "As Fools Ripen", is no exception as it showcases another head scratching video against their ripping track found off the 2017 release, Vestigial.
The director, Toby Pike, comments:
"The idea for this clip really came from the first time I saw Lo! play. I thought lead singer, Sam Dillon was going to turn himself inside out with his gut wrenching convulsions on stage. One of the most animated and captivating lead singers I've seen perform.
I wanted to create an abstract, ever evolving human form that became more and more distorted and messed up throughout the length of the clip. A visual representation of the multiple personalities Lo! present on stage.
It was an amazing experience working with the band on the shoot and through the post process on what was hands down the most technically challenging music video i've worked on to date. This piece really wasn't possible without a huge push from the VFX team to create a clip that I’m extremely proud of. It really is the best kind of a beautiful mess."
Grab your copy of Vestigial by LO!, available everywhere via Pelagic Records.