Integrity will release its new album Howling, For The Nightmare Shall Consume on July 14 via Relapse Records. The band has now dropped a fairly NSFW video for "7 Reece Mews," which the band says captures "biblical horror for the masses."
Pre-order Howling here, and check out the lengthy-but-worth-reading description of the video's filming and concept below.
"7 Reece Mews" is one of the most unique and ambitious songs featured on our new album, Howling, For The Nightmare Shall Consume. Director Jimmy Hubbard has invested a tremendous amount of his time, talent and possibly even his very own mortal soul while creating this short film. I knew from the beginning that Jimmy had a brilliant aesthetic vision that would bring a new and riveting dimension to "7 Reece Mews."
Jimmy has exceeded all of my expectations and went above and beyond, the end result has me in absolute awe. His cast and crew conjured up the perfect mood and visual world to encapsulate our soundtrack: A dark religious fairy tale rooted in historic truth. This video is a continuation of our previous video, Hymn for the Children of the Black Flame, which was also directed by Jimmy.
This prequel is set 400 plus years before Hymn and tells the tale of an unhinged holy man who inverts the holy scripture in the hope of smoking God out of hiding. Culminating in a debaucherous religious orgy that exposes the human condition for what it truly is. Jimmy has captured a spiritual purity within its depravity: Biblical horror for the masses. I hope that you will enjoy this video as much as I do.