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AS HELL RETREATS Matriarch video

Music Videos

AS HELL RETREATS Matriarch video

The concept of the new video was inspired by bassist Taylor Jones's personal struggle with the loss of his mother, and his quest for truth through suffering. “Matriarch” begins with a young man trying to catch up to a seemingly younger version of his mother—but she’s always out of reach. While he runs after her through a field that leads into the woods, she walks a calm pace and looks back at him as if she’s leading him to something. He continues to chase her until he reaches a large tree that has fallen over in the woods. All of the sudden, the girl disappears. The young man looks over the fallen tree to find an old wooden chest where he last saw the girl. He opens the chest and finds a picture of himself and his mother from when he was a child, as well as other childhood items. The last shot shows the girl disappearing into the chest and then she is gone forever. The band’s new album, Volition, is due out July 26th through ANGR (Ain’t No Grave Recordings).

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