Korn surely made Adidas some money in 1996 with their track "A.D.I.D.A.S." from Life Is Peachy. Despite the song using the brand's name as an acronym, Korn ultimately signed a deal with clothing company Puma in 1998. Adidas certainly sent the band some gear, but the two never officially collaborated on anything… until now.
According to a leaked document obtained by Complex, the line will be called Korn x Adidas and will feature two sneakers – the Campus 00s and the Supermodified – alongside seven other pieces of clothing.
Korn vocalist Jonathan Davis told Kerrang! in 2021 that he was pretty pissed at the time that Adidas turned the band down. Doubly so in recent years that other artists got deals with the company, but not Korn.
"Get this shit," said Davis. "Their reply was, 'adidas is a sports company. We do sports, not music.' I would look out into the crowd and see all these kids wearing adidas shit at our shows, but they couldn't do anything for us. Then you've got Kanye West and all these other people with their own [custom] shoes [in the years since]. What the flying fuck?!"
"We switched to Puma because they told us they'd put us in a commercial and give us a little money to wear their shit. We were just like, 'Fuck yeah! That's more than adidas ever did for us!' It wasn't a sell-out thing. It was about respect."
It's also rumored that Davis was wearing some of the coming Adidas collaboration clothing at Sick New World. Check out some footage of that below.
