Korn guitarist Brian "Head" Welch and ex-Sleeping Giant vocalist Tommy Green have teamed up with social media app Pyvott to combat human trafficking. For this new initiative, Pyvott will donate one dollar to the nonprofit Run Against Traffic for every app download between now and January 11 up to 100,000 downloads.
"Our long-term vision was to create a foundation for supporting human trafficking survivors, using the tools of running and community participation — similar to what Lance Armstrong's Livestrong foundation created for cancer research," said Green. "We envision empowered people working together to put the crime of human trafficking in a museum."
"The issue of human trafficking is so extensive and so expensive that it's going take us all working together to solve this problem. When a company chooses to be part of the solution, it makes that more possible. We are particularly excited to be doing this with Pyvott, when historically social media platforms fuel the problem rather than pledging to prevent it."
"Large social media platforms have proven over and over again that they can't be trusted, and Pyvott letting their users be in control of the algorithm is a game changer," added Welch. "Human trafficking is arguably the worst crime against humanity, and I am always down to do my part in helping to make a difference. When I heard my homie Tommy started Run Against Traffic, I was all in."
According to their website, Pyvott is a user-first social platform focusing on privacy, personalization, true content, and customized control in the hands of our users — allowing them to finally experience authentic connections online. Learn more here.