I suggest you leave any pre-conceived notions about piracy at the door before you read this article; Trevor is telling is exactly like it is, and it's about damn time someone did that.
A post on the band's page that has since been deleted said-
HOW IT IS: We have almost 1,000,000 likes on here. Will we sell 1,000,000 copies of Everblack? Fuck no! The reality is that 98% of you ‘fans’ are going to be content to steal the album and in turn we get nothing… a laughable fragment of the ‘likers’ will actually be cool and pick it up.
It’s not about the money, the reality is that we get chump change for CD (and digital) sales BUT WE NEED TO SELL THEM TO EXIST! If there are no record sales the music industry will stomp us out like a bug and it’ll be completely over… the sales show them ‘how relevant’ we are.
If you don’t buy the albums they’ll determine that there is no demand for TBDM, and there won’t be any more awesome concerts, tours, dvds nor new music. Sure we understand you may really love our tunes, but if you haven’t paid for them, it’s a total loss to us… all the love in the world isn’t going to mean shit in the end. We need your support and every two years I am going to ask the same thing of you and make the same goddamn argument.
Think of it like a vote… If you’d like to see us continue our reign of terror over the metal world, you’ll pick up a copy of “Everblack”. It’s as simple as that. – Trevor on behalf of The Black Dahlia Murder
Abso-fucking-loutely. If you're not buying anyone's records, it goes way beyond "the band isn't making any money." This means that now you're creating less of a demand and they won't tour… or anything for that matter. So that whole "I stole the record but I go to shows and buy merch" defense is complete and total bull- buy the record and support your favorite bands. Isn't that what music is all about in the first place? Paying into what you love and everyone having a good time? I really can't add anything else that Trevor didn't add- the dude told it exactly like it is.
EDIT– Later on the same night I wrote this, Trevor then clarified his statement-
Clarification for the alarmists: I’m not saying you who come to the shows and buy merch aren’t appreciated… what I am saying is that we need to sell this album because each sale means something in the grand scheme of things. WE ARENT FUCKING RICH. I don’t really care if we see ANY money from the preorders or any CD sale AT ALL… like I said…. it’s literally a fraction of a penny per album… you can fucking keep it.
WE MAKE THE MONEY WE SURVIVE ON FROM YOU ALL COMING TO THE SHOWS AND BUYING TICKETS AND MERCH. We are eternally grateful for your support in this manner. This is absolutely true and has not changed. What I am saying is that we need BOTH kinds of support… they are both integral. All I was trying to do is to rally the troops… to help them understand that selling the copies IS important to us… it was not an attempt to alienate anyone. I should have worded things better…. yes.
For those of you saying that the industry is operating on a completely archaic model… I completely wholeheartedly agree… but until things change this is how it is. – Trevor
So there's that too. This morning, Strnad had a change of heart posting:
I want to apologize to any of you guys that were bummed out by my frustrated, overly aggressive, and pessimistic posts yesterday. Me and the guys are eternally grateful for all of you and your support, whatever form. THANK YOU! We’ll see you this Summer and beyond… – Trevor
Still, buy their new album Everblack when it comes out June 11th. Listen to the first single here.