Perhaps, All That Remains frontman Phil Labonte spending all that stirring the pot is costing him some fans. With All That Remains taking on a much more radio-friendly, less aggressive style, as evidenced by their first single, "Halo," which was so not-heavy that a fan took to making it more metal, it looks like most fans are checking out.
Lambgoat reports All That Remains' new album, Madness, sold 9,700 copies in its first week. The good news is that it landed the band at #50 on the overall Billboard charts and on #16 on the Top Album Sales chart. The bad news? The album sold less than half as many copies in its first week as its predecessor. As Lambgoat notes:
The band's previous album, The Order of Things (2015), debuted at No. 25 on the Billboard 200, selling 19,000 copies in its first week. Their 2012 release, A War You Cannot Win, sold 25,000 units in its debut week, landing at No. 13 on the same chart. Going back further, For We Are Many (2010), bowed at No. 10 on the Billboard 200 with first-week sales of 29,000.
Lambgoat notes you have to go back to 2004’s This Darkened Heart to get a lower first-week sales number, and 2006’s The Fall of Ideals for a lower chart debut.
This means that fans of previous All That Remains material are not fans of the new direction, and the band hadn't done a good job of making enough new fans to replace the old school fans.
We have quite a history with All That Remains frontman Phil Labonte. On more than one occasion did we end up in a back and forth tweetstorm, most recently about he proclaimed himself an alpha. Our condolence to the rest of the band on the poor chart position.