This is an interesting business model. Reunited hardcore veterans, Biohazard have announced they will be giving away their next album, Reborn In Defiance for free, nearly three months before it's set to be released in stores. The album will be released free on January 20th with a physical release on April 21st. Here is the press release:
“The first such promotion ever launched, the record will be available for free download off of Revolver Magazine’s website revolvermag.com as well as through the technology offered by Repudo.com
When we started, we followed our hearts and innovated a new direction for heavy music, and today we’re doing the same,” says Biohazard vocalist and guitarist Billy Graziadei. “Technology has allowed us to find a new way to not only reach out to fans but also to thank them for their support all these years. Grab our album for free and we’ll see you on tour!”
Surely, this is a way to get people talking about the band now that their main PR machine, Evan Seinfeld had decided to leave the band. It'll be interesting to see how this free release will effect their eventual album sales. Will you be listening?