Iron Maiden's Trooper beer is coming to cans later this year in the States. Right now, the process of filling hundreds of thousands of cans with delicious Trooper beer is happening right now.
The beer company shared photos of the process as well as a pretty cool video of how the beer is made:
I'm getting thirsty! In a recent interview, Maiden frontman Bruce Dickinson discussed the benefits of canned beer over glass:
"Firstly, cans are easier to recycle, require less packaging, get colder quicker and take up less space in your fridge," he said. Secondly, cans don't break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches, and music festivals, where glass is not typically allowed. Thirdly, aluminium cans are excellent protection against light and oxygen – beer’s biggest enemies, so your drink tastes fresher longer. Done right, they’re great for our beer.”
Between the Trooper cans, Iron Maiden headphones and the potential for a new album and tour, this looks like a busy year for the band.