Motorhead's alcohol marketing game has been going pretty strong, what with its most recent contribution being Snaggletooth Hard Cider. Now, just in time for fall, the Motorhead Road Crew pale ale will be unleashed upon the world!
The beer was brewed in conjunction with Camerons Brewery, and has received the seal of approval from the band's remaining members, Mikkey Dee and Phil Campbell.
"I'm proud to have been able to develop this beer with Camerons. The trials we have tasted have been great. We wanted this to be an exciting and refreshing brew which is for you, our Road Crew," Mikkey said.
"It has been great fun working with the guys from Camerons on this beer. This is going to be an excellent beer for all Motorhead and rock fans around the world to enjoy," added Phil.
The beer will be 4.5% ABV in a can, and 5% ABV in a bottle. The beer will be available in the UK, and it looks like the US as well, upon its release later this year!