Five Finger Death Punch are proof that rock radio isn't dead. Earlier this year, the band released The Wrong Side of Heaven and the Righteous Side of Hell Vol. 1 and it sold like gangbusters, debuting at #2 with 113,000 copies sold. Where are these 113 thousand people and what other music do they listen to? The answer is, most likely, in the mid-west and rock radio! There is no doubt that being one of the headliners on Mayhem Fest helped the band promote their new album, getting in front of rock fans faces but the band is genuinely huge and beloved, because they are one of the last remaining bands making singles perfect for rock radio.
Check out this new track they just released, "Battleborn." It comes off the SECOND VOLUME!?! of The Wrong Side of Heaven and the Righteous Side of Hell, which is being released November 19th. Yes, the band is releasing two albums in one year, and it will, once again, sell like gangbusters, just in time for the holiday season rush. They manage to make a little extra on the side, by signing a deal with the Battlefield 4 video game people to do a little cross-promo:
This is the track you will be hearing a lot if you turn on your local rock radio station or SiriusXM Octane, because this is exactly the type of music fans of those stations want. And that's basically why Five Finger is so successful, they know exactly what their audience wants and they give it to them!
