Lyric videos are all the rage nowadays, and over the last few days, three killer videos were released highlighting new songs from Killswitch Engage, Clutch and Within The Ruins. We've already heard the Killswitch and Clutch songs, but the Within The Ruins is all new and all brutal. Check it out:
First, Killswitch Engage released this pretty lyric video for their new track, "In Due Time." It's practically a music video! Their new album, Disarm The Discent comes out April 2nd.
Clutch released an equally cool lyric video for their killer jam, "Earth Rocker." This song has constantly been stuck in my head over the last few weeks, and this video is not helping things. Earth Rocker, the album comes out March 9th.
Finally, Within The Ruins bring the br0000tality with their new lyric video for "Feeding Frenzy," off their new album Elite, which comes out February 26 via eOne/Good Fight. Check it out:
Lyric videos have really been stepped up in the last year, and it makes sense as music videos are not as affordable as these, and have practically the same impact. Although, personally, as a fan of music videos, it's a bit of a bummer that these are so popular. On the plus side, it seems the trajectory of a single release is to put out the audio first, then a lyric video and then a music video. The internet works in mysterious ways!