If you ever find yourself in the Los Angeles area, and end up at the most metal bar in town, The Rainbow, chances are pretty good that you will see Lemmy at the end of the bar, playing the arcade poker games. He's been there so long, he dominates the top 10 scores in the game. Also, the guy clearly likes to drink. That's why I'm not surprised he decided it was a good idea to cash in on this beer commercial that was offered to him. All he had to do was slow down Motorhead's most recognizable song, and honestly, it doesn't sound half bad. The full version of the track is currently being offered as a free download.
I understand why Lemmy did it, the dude needs some income and probably doesn't feel like touring. I'm not nearly as annoyed as my pal Axl Rosenberg over at Metalsucks. It's far less degrading then joining the Fanta band. Ultimately, the commercial will no doubt introduce the band's music to somebody who may never have heard it otherwise.