He Is Legend probably want to sell you some copies of their coming album White Bat. Prior to that, they want you to burn all your rock records. Y'know, start fresh once White Bat comes out. Give yourself fewer options and really hone in on just how kickass White Bat is, which should be obviously by the quality of the new song "Burn All Your Rock Records".
He Is Legend's White Bat is out on June 28. Also, if you're in the Los Angeles area, please keep an eye out for the band's stolen belongings.