If you're not aware, allow me to hip you to the latest craze in bottled water: Liquid Death!
The beverage market may be bombarded with new products every day, making it nearly impossible to tell one from the other. And with a name like Liquid Death, you'd be forgiven if you thought it like Everclear, or some other grain alcohol sure to put her on your ass in an instant. But, nothing could be farther from Liquid Death's tall boy cans of "natural artesian water" that the company describes as water sourced "from a deep underground mountain… protected by a few hundred feet of stone and contains naturally occurring minerals (aka electrolytes) that aren’t just good for your body, they will murder your thirst. Instantly."
Murder your thirst… Sounds like a death metal song, right?
Well, so funny you should agree, because Liquid Death's new marketing campaign has tapped into the extreme realm of heavy metal for a new commercial. You can check it out below.
Challenged by the notion that LD's new line of iced tea is "like his grandma's iced tea," some seriously metal grannies appear out of nowhere and hit the "go" button hard, blasting out some seriously fierce lyrics about… iced tea, I guess? I couldn't really understand the vocal, personally. Maybe if somebody want to take a stab at a transcription, there could be mashup opportunities galore! But in all seriousness, I am really curious about who wrote the music to this commercial. Can you imagine being the person in marketing whose job was to present that concept? Like, what was his cold open — "Raise your hand if you're a fan of Witch Vomit"?
Regardless, enjoy this really funny video, and if you wanna learn more about Liquid Death, you can visit their site here.