Well, the way metalheads drink, probably only 50,000 people, but the distributors of the beer announced today that they passed the one million pints shipped mark.
The head of the Robinsons Brewery, the brewers of Trooper beer, gave this quote about how well sales are doing:
"The beer itself is fantastic in terms of quality and taste, hence repeat purchases are high, but we are astonished to reach this second millionth mark in less than six months. To add to this, we have discovered that Trooper is driving the sales of cask ale across the board. Within our Robinsons estate beer sales of the pubs that have listed Trooper are actually 8% ahead of those which have not. This is a beer that not only drives customers into pubs; it also drives the sales of our other brands. There are not many beers in the world that can do that. Establishing a new beer in the U.K. and globally is a long and difficult process but we feel we are off to a great start”
The beer is distributed by the Heineken company, who have upgraded the beer from seasonal to year-round. Trooper beer is allegedly the most successful new beer launched out of the UK. The fact that their brand is elevated by one of the biggest bands in the world certainly doesn't hurt.
I still haven't tried the beer personally, but I've heard great things about it. Have you?
[via]
