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Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

As the title of this throw-back post suggests, you are about to be treated to a flashback-inducing look at old-school guitar and bass adverts, some dating back to the good old 80s when everyone had hair as big as the Marshall stacks they blew their speedy riffs through.

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In 1984, Eddie Van Halen appeared in his most famous ad for Kramer Guitars wearing famous "No Bozos" t-shirt (the original shot included Ed's ever-present ciggy, which Kramer rejected. You see it here). I'm pretty sure every 80s metalhead with a heartbeat still remembers the ad and the others Ed would do for the brand during his career. Lemmy Kilmister became synonymous with the Rickenbacker Bass thanks to his devotion to the 4000/4001 series before Rickenbacker created a signature, hand-carved model for Kilmister in 2001, the 4004LK. Interestingly, Lemmy never really did any ads for Rickenbacker though he and his Motörhead pals have lent their image to Marshall (like pretty much everyone heavy and metal) in ads for their amplifiers. I'm not telling you anything you don't know by mentioning gearheads have gear preferences. This would often lead musicians to team up with companies like Ibanez (Steve Vai), Dean (Dimebag), Hagstrom (Frank Zappa), Peavy (Adrian Vandenberg, Rudy Sarzo), Charvel/Jackson (Marty Friedman) and others in cool print campaigns championing their preferred axe or bass, or perhaps their own tricked-out signature models.

So much vintage guitar and bass goodness follow–let's just dive right into it!

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Eddie Van Halen for Kramer 1984.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Rudolf Schenker and Matthias Jabs of The Scorpions for Gibson.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Rudy Sarzo for Peavy.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

A young Marty Friedman and his hair for Charvel/Jackson.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Vivian Campbell for Kramer.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Joe Satriani in an ad for his JS series for Ibanez (1990).

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Steve Vai for Ibanez.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Members of Racer-X for Ibanez.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Ace Frehley for Gibson.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Paul Stanley for Ibanez.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Rudy Sarzo and Carlos Cavazo during their Quiet Riot days for Washburn.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Marty Friedman and the awesome Jason Becker for Hurricane.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Tony MacAlpine for B.C. Rich.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Adrian Vandenberg with one of his signature guitars for Peavy.

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Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Another one of Eddie Van Halen's ads for Kramer.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Kirk Hammett for ESP.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Yngwie Malmsteen for Fender.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Steve Stevens for Hamer.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Billy Sheehan for Yamaha.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Tom Keifer for Gibson.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Dave Mustaine for in an ad for his own signature ESP.

 

Classic Guitar Ads from the 80s & 90s Featuring Your Favorite Heavy Metal Heroes (Dimebag, Eddie Van Halen, Dave Mustaine, KISS and More)

Craig Goldie for B.C. Rich.

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