Pearl Jam releasing their new song "Superblood Wolfmoon" on all streaming services would've been way too easy. Instead, the band teamed up with Powster to make things a lot more interesting.
Pearl Jam and Powster have created an app that, when open and being pointed at the moon, will play a snippet of the band's new song and stream a series of images over the surface of the rock. The app will work between February 13 and 19, at which point the song will hit all streaming services. Like a boring ass regular single having nothing to do with the moon.
Powster employed cutting-edge technology and immersive storytelling to create this activation, drawing Pearl Jam fans to face the moon and enjoy the artistic value and lunar inspiration of the new single. Once the mobile phone camera tracks the moon, AR technology creates an artistic depiction of the Superblood Wolfmoon on-screen, imitating a red lunar eclipse. This unlocks a preview of the single that plays while the red moon expands and sketched rays scatter outwards while animated band members appear around the enlarged moon and perform.
Download the app here and catch the band on tour at one of the dates below.
March 18 – Toronto, ON @ Scotiabank Arena [Tickets]
March 20 – Ottawa, ON @ Canadian Tire Centre [Tickets]
March 22- Quebec City, QC @ Videotron Centre [Tickets]
March 24 – Hamilton, ON @ FirstOntario Centre [Tickets]
March 28 – Baltimore, MD @ Royal Farms Arena [Tickets]
March 30 – New York, NY @ Madison Square Garden [Tickets]
April 02 – Nashville, TN @ Bridgestone Arena [Tickets]
April 04 – St. Louis, MO @ Enterprise Center [Tickets]
April 06 – Oklahoma City, OK @ Chesapeake Energy Arena [Tickets]
April 09 – Denver, CO @ Pepsi Center [Tickets]
April 11 – Phoenix, AZ @ Gila River Arena [Tickets]
April 13 – San Diego, CA @ Viejas Arena [Tickets]
April 15-16 – Los Angeles, CA @ The Forum [Tickets]
April 18-19 – Oakland, CA @ Oakland Arena [Tickets]
